| Nama |
Dessy Kurnia Sari, SE,M.Bus(Adv),PhD
|
|---|---|
| NIDN |
0011128002
|
| Jenis Kelamin |
Perempuan
|
| Status |
PNS
|
| Jabatan |
Lektor
|
| Unit |
Manajemen
|
| Fakultas |
FAKULTAS EKONOMI
|
| Pangkat/Gol |
III/c - Penata (00 0000)
|
| Pendidikan Terakhir |
S3
|
| # | Jenjang | Nama | Jurusan | Tahun Lulus |
|---|---|---|---|---|
| 1 | S2 | The University of Queensland | Marketing and Entrepreneurship | 2008 |
| 2 | S3 | The University of Western Australia | Marketing | 2016 |
| MNJ80208 | CONSUMER BEHAVIOUR |
| MNJ80104 | MARKETING FOR SOUTHEAST ASIAN |
| MNJ80203 | STRATEGIC MARKETING |
| MNJ80109 | RESEARCH METHOD FOR MANAGEMENT |
| Title |
Cited by
|
Year |
|---|---|---|
| Pengaruh Penerapan Digital Marketing, Customer Relationship Marketing, Kualitas Produk dan Harga terhadap Volume Penjualan UMKM Rendang di Sumatera Barat
B Rahmat, D Games, DK Sari
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton 8 (4), 1036-1047
|
2022 | |
| An effort to enhancing consumer purchase intention post-COVID 19 in the pilgrimage and small-pilgrimage service provider of BONITA
H Fuady, DK Sari, D Games
Jurnal Mantik 6 (3), 3033-3040
|
2022 | |
| The Impact of Trust, Knowledge Sharing, and Affective Commitment on SME Innovation Performance
D Games, T Hidayat, J Fhardilha, Y Fernando, DK Sari
Journal of Governance and Integrity 5 (2), 267-274
|
11 | 2022 |
| Impulsivity and Entrepreneurship During and Post-Pandemic Crises
D Games, D Hidayat, DK Sari, B Albatati
RSF Conference Series: Business, Management and Social Sciences 2 (1), 71-77
|
2022 | |
| Entrepreneurial Fear of Failure during Crises: Some Insights from Opportunity-Driven Entrepreneurs in a Muslim Ethnic Group in Indonesia
D Games, DK Sari
Strategic Islamic Marketing, 229-250
|
2022 | |
| Covid 19 Pandemic: Enhancing Customer Loyalty to The Existence of Traditional Market
ZP Pratama, DK Sari, D Games, T Hidayat
Enrichment: Journal of Management 12 (1), 152-157
|
11 | 2021 |
| INKUBASI INDUSTRI MIKRO DAN BADAN USAHA MILIK NAGARI DI NAGARI SUNGAI KAMUYANG
D Games, DK Sari
Jurnal Hilirisasi IPTEKS 4 (2), 110-117
|
2021 | |
| PENGARUH REBRANDING DAN PERSEPSI KUALITAS TERHADAP LOYALITAS KONSUMEN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI (STUDI PADA PEMIRSA TVRI KOTA PADANG)
R Ilviendri, DK Sari
Jurnal Menara Ekonomi: Penelitian dan Kajian Ilmiah Bidang Ekonomi 7 (1)
|
2021 | |
| COVID-19 Outbreak Effects on Leadership, Job Satisfaction and Turnover Intention: A Mediating Model of Indonesian Banking Sector
T Hidayat, R Fahmy, DK Sari, F Mergeresa, Y Fernando
International Journal of Industrial Management 10, 113-128
|
25 | 2021 |
| The Effectiveness of Blended Learning: The Impact of Student’s Characteristics and Digital Literacy on Student Performance
V Darlis, DK Sari
The 3rd International Conference on Educational Development and Quality …
|
5 | 2021 |
| The Muslim Traveller’s Destination Choice
DK Sari, K Warisin, D Games
Proceedings of Tourism Development Centre International Conference, 184-191
|
2020 | |
| Earthquakes, fear of failure, and wellbeing: An insight from Minangkabau entrepreneurship
D Games, DK Sari
International Journal of Disaster Risk Reduction 51, 101815
|
6 | 2020 |
| Business incubator effectiveness and commercialization strategy: a thematic analysis
D Games, R Kartika, DK Sari, A Assariy
Journal of Science and Technology Policy Management
|
16 | 2020 |
| An evaluation of social media advertising for Muslim millennial parents
DK Sari, S Suziana, D Games
Journal of Islamic Marketing
|
24 | 2020 |
| PENGARUH FAMILY BUSINESS IMAGE PROMOTION SORAYA BEDSHEET TERHADAP SOCIAL MEDIA ENGAGEMENT DENGAN BRAND AUTHENTICITY DAN CONSUMER-COMPANY IDENTIFICATION SEBAGAI VARIABEL MEDIASI …
M Syovina, DK Sari
Jurnal Apresiasi Ekonomi 8 (2), 221-234
|
2 | 2020 |
| Respon Konsumen Terhadap Image Appeal Iklan di Media Sosial: Studi Pada Instagram UKM Rendang Gadih Payakumbuh
I Zaini, DK Sari, D Hidayat, D Games, H Yosmarisa
Jurnal Pemasaran Kompetitif 3 (3), 17-29
|
2 | 2020 |
| Analisis Keputusan Konsumen Pada Ritel Dengan Positioning Lokal Di Kota Padang
DK Sari, F Fadhilaturrahmi
Jurnal Manajemen Stratejik dan Simulasi Bisnis 1 (1), 21-48
|
2020 |
